Samantha (Sammi) is a distinguished multi-award-winning entrepreneur and content engineer with over twenty years of executive-level, corporate, and professional writing and digital content design experience. She is also a recognized business coach, committed to the advancement of the Black community.
Samantha Williams, M.S.
Sammi is also a graduate of the Morgan Stanley Small Business Academy 2022 inaugural cohort. Sammi has also earned certificates in Women’s Entrepreneurship and Women’s Leadership through the eCornell/Bank of America Institute for Women’s Entrepreneurship.
Sammi is the recipient and member of the 2023 Business Award from the National Association of Negro Business and Professional Women’s Club (NANBPWC) New Haven Club. Sammi also received the Exceptional Women Award from Soroptimist International Greater Hartford.
As an astute businesswoman and serial entrepreneur, Sammi has launched several companies, including 628 Digital Design, a full-service digital content design and marketing agency, and Melanated Business Coaching, providing intentional coaching specifically for Black women entrepreneurs.
Sammi is also the Founder and President of the Collaboration of Minority Women Professionals (CMWP), with a mission to increase the visibility, capacity, and business profitability of professional Black men, women, and children. CMWP was started in New Haven in 2018, and their nonprofit, CMWP Foundation, Inc., is an international entrepreneurial support organization (ESO) for Black and minority men, women, and children. Sammi leads the development, execution, and curriculum design for CMWP.
Samantha is also an accomplished program designer and facilitator of BIPOC-focused curriculum, mentoring, and training programs that she builds, designs, and executes.
628 Digital Design is a minority, woman-owned small business (WOSB), certified with WBENC, MSDC, the states of Connecticut and New York, and The Port Authority of NY & NJ as a Minority and Women-owned Business Enterprise (M/WBE). We are also a certified Disadvantaged Business Enterprise (DOT DBE) through California, Connecticut, New York, Rhode Island, Washington, and the Niagara Frontier Transportation Authority (NFTA). We are a certified Black-Owned and Operated enterprise by the U.S. Black Chambers, Inc.
Sammi is also the recipient of the 2023 New Haven Biz Women in Business Award, the 2022 CT Entrepreneur Awards, and the Quinnipiac Chamber of Commerce 2020 Women’s Achievement Awards for Community Impact. Sammi also received the 2021 Leadership Award from the Collaboration of Minority Women Professionals.
As the recipient of the 2023 Wharton Knowledge for Impact Award, Sammi completed The Neuroscience of Business: Innovations in Leadership and Strategic Decisions program.
Sammi served as the Entrepreneur-In-Residence (EIR) at the New Haven Free Public Library (NHFPL). Sammi sits on the Board of Directors for The New Haven Public Library Foundation, Clifford Beers Clinic, and Orchard House.
Sammi is a member of the Electric City Connections BNI Chapter. She is also a member of several Chambers and business associations:
