ABOUT 628 DIGITAL DESIGN

As a full-service digital content design and marketing agency, 628 Digital Design provides a comprehensive suite of services ensuring clients maintain industry authority and brand consistency and authenticity.

Mission: Elevate brands through transformative, disruptive, and inclusive digital narratives and marketing strategies

Vision: National digital marketing industry leader delivering transformative, disruptive, and inclusive solutions.

Core Values:

  • Authentic integrity

  • Collaborative teamwork

  • Empathetic compassion

  • Equitable opportunity

  • Precise innovation

  • Purposeful accountability

The Meaning of 628

The Inspiration Behind the Brand

School picture of Donny Williams, Jr., born June 28th and the reason for the company name

628 Digital Design is named after Sammi’s son, Donny Williams, Jr. (DJ).

Born on June 28th, DJ remains the inspiration behind the name of our multi-award-winning agency.

Following in his mom’s footsteps, at the age of 9, DJ became a business owner and childpreneur, launching his company, Designs by Donny.

The 628 Team

The Creatives Behind the 628 Brand

  • CREATIVE OPERATIONS MANAGER

    Alyssa Neff

  • SOCIAL MEDIA MANAGER

    Dominique Cannon-Walton

  • SR. GRAPHIC DESIGNER

    Ta’Nia Lewis

  • DATA SCIENTIST

    Latisha Douglas

  • SR. ANALYTICS COORDINATOR

    Jenna D’Amico


628 Digital Design is a dba of Sam’s Word, which is a certified Woman-Owned Small Business (WOSB) and Woman Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC).

Sam’s Word is a certified Minority Business Enterprise (MBE) through the National Minority Supplier Development Council (NMSDC). Sam’s Word is also a certified M/WBE with the City of New York and the states of New York and Connecticut.

Sam’s Word is also a certified Disadvantaged Business Enterprise (DBE) with the Department of Transportation (DOT) for Connecticut, Rhode Island, New York, and Washington.

Sam’s Word is also a Certified Black business through the U.S. Black Chambers/ByBlack.

628 Digital Design is also a certified Disadvantaged Business Enterprise (DOT DBE) through the states of Connecticut, New York, and Rhode Island.