You’ve Got Email
All businesses exist to be successful and profitable - none of them want to become forgotten. Even though no one wants it to happen, businesses get forgotten every day, B (in my NY voice). Listen, it’s impossible for you to remember every company you’ve ever come across. This is why email marketing is so important. It is also one of the reasons I’ve revived the Sam’s Word blogs and newsletters. I want to get in front of you, so you don’t forget about me!
If you’re wondering what exactly email marketing is, this is it. This email you received is an example of email marketing. Keep reading to find out how you can get started today.
Why You Need a Newsletter – Having a consistent newsletter ensures you are remembered by your clients when they need the products or services you provide. A great time to send a newsletter is when you have made changes to your products and services. How else will people know what you offer?
Getting Started – There are a few steps to follow before sending out your newsletter:
o Choose a platform. Depending on the platform you choose, email marketing can be free marketing. Who doesn’t like free?? Some of the preferred platforms include Constant Contact, MailChimp, and ConvertKit. I use MailChimp, which my assistant and I find pretty easy to use. It allows me to have 2,000 subscribers and I can send 20,000 emails per month. The plan I use also includes email campaigns, landing pages, and tons of other features. ALL FOR FREE! Check out the different platforms and see which one works best for you.
o Start collecting email addresses. You can do this by having a newsletter sign up box on your website, placing a link in your Instagram profile, or using Facebook’s integrated sign up feature. I do all of the above. If you’re attending an event, have an email sign up form available to collect email addresses.
o Brainstorm topics. Think of topics your email readers would be interested in that are also relevant to your company. Coming up with topics can be an arduous process. I like to keep a list in Asana of potential newsletter topics. Also, when you’re sending frequent emails, you don’t want to become repetitive. Try to think outside the box to identify cool and interesting ways of sharing information with your readers.
o Develop a newsletter schedule. Once I get into a groove, I plan on sending a newsletter every other week. Other people send weekly newsletters. I even know a few who send newsletters several times a week. Do what works best for you.
o Create, curate, research, and refine content. It doesn’t hurt to see if there are new ideas related to your topic, maybe best practices have evolved, or people may have lost interest in the topic. Once you have compiled all the information on the topic, it’s time to write.
o Include a call-to-action (CTA). This is the reason you’re sending the newsletter. You want to instruct your readers to do a specific act because they got your email. My CTA will be posted at the end of this newsletter. I’ll put it here too – Contact Sam’s Word if you need assistance with writing and scheduling your email newsletters. Easy right?? CTAs shouldn’t be complicated.
These steps will help you get started on creating your newsletters. After you become familiar with writing and sending newsletters, you can begin exploring ways to increase email open rates, conduct A/B testing for effectiveness, and reviewing campaign analytics.
So, here it is again – Don’t have the time to write your newsletters or blogs? Can’t find any good topics to write about? Send us an email at Writers@SamsWord.com, and we can develop custom, monthly content writing packages for you.